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About Us

Building the Future of Immersive Engagement

Our mission is to transform industries by creating AR solutions that inspire, connect, and deliver lasting value for businesses and their customers.

Visionaries in immersive technology

We believe in a future where businesses connect with their audiences on a deeper, more meaningful level.

Our AR solutions are designed to turn this vision into reality, transforming industries and redefining what’s possible in engagement.

Empowering brands through innovation

Our mission is to deliver cutting-edge tools that combine creativity with real-world impact.

 By providing actionable insights and scalable solutions, we help brands build stronger connections and drive measurable success.

Brands we've worked with

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our team

Meet our founding team

WayLucid transforms engagement with scalable AR solutions that captivate, convert, and drive measurable impact.

Brenden Dearie

ceo and founder

Brenden is a creative visionary with extensive project management experience. For over 8 years, he ran an innovative studio that specialized in creating immersive experiences. Former clients include: Gamestop, Pwc, Publicis, Spatial, Game Informer and more. His journey in pioneering AR experiences is a culmination of almost 10 years and aims to redefine the future of social connections, one memorable event at a time.

Rob Shields

Co-founder

Rob is a writer, developer and artist behind numerous AR comic books including the 2020 Auggie nominated Neon Wasteland. In 2022 he teamed up with Pizza Hut to augment pizza boxes around the world and delivery free pizza to the metaverse. This experience went on to win the 2023 Drum Award for best Metaverse Brand Experience (Pizza Hut x End of the World Pizza).

Shaping the future of AR-driven business

Our vision is to empower businesses with cutting-edge AR solutions that bridge the gap between technology and meaningful customer connections.

By delivering actionable insights and immersive experiences, we’re helping brands redefine what’s possible.